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This visual stability reflects the image of a balanced company, based on solid foundations and an impression of thorough reflection. Since the launch of the case in 2003, the logo has not changed much. However, it seems that the blue color is chosen because Reif Hoffman, one of the founders of the company, was inspired by the logo of PayPal, of which he was then a senior executive. LinkedIn™ blue is so famous that it has its own shade, LinkedIn Blue (#0077B5). It is present to stand out with the rest and obtain good visibility while remaining neutral.

White: it is optional and has no particular importance.

This is the case, for example, of the Facebook™ and Twitter™ icons, while Snapchat ™, more fun and relaxed, adopts yellow.

Blue: a symbol of intelligence, innovative vision and also practicality, it is widely used.

Blue, white and black are the 3 unique colors that adorn it. The LinkedIn™ emblem palette is relatively understated. It is the core of the logo because it is always present, unlike the “linked”. However, the word “in” is put forward to represent the brand, when “Linked in” cannot be displayed in full. This configuration, allows to strengthen the currency of the platform based on the link. Anyway, that’s the big idea.Īlso, the phrase “LinkedIn™” seems to be related because only a thin space delimits the two words which seem to be one.

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The expression “linked in” can therefore mean “linked in this professional network” or “linked in the professional field”. The principle is precisely the fact of taking advantage of one’s relationships to progress in the professional context, so it is not surprising to find the term “link” on the official badge. Networking is the foundation of LinkedIn™. The founders of LinkedIn™ have never communicated specific information concerning the choice of text, colors and formatting of their icon, nevertheless it is easy to guess the meaning of this expression. The entire LinkedIn™ logo is made up of two words: “linked” and “in”, which mean “linked” and “in” respectively. A logo whose appearance is fully consistent with the values and foundations. We feel that the creators of this graphic charter want to create something that is easy to remember and which is the very extension of the website. The design of this logo is simple and uncluttered, it goes straight to the point without any particular embellishment. Indeed, LinkedIn™ is similar to a tool allowing, for example, to recruit new talents, in particular thanks to research by skill. This directly establishes a studious, almost rigid atmosphere which reflects its line of conduct of being a social network linking companies to each other, according to their degree of knowledge. Since its launch, the social platform has always had a sober and smart graphic charter that aspires seriously. On LinkedIn™, it’s not about inviting users to be your friends, we’re talking about linking up with connections in a professional setting. To get connections, a connection request from your side or theirs needs to be approved. The principle of LinkedIn™ is to build your own professional network based on your already acquired relationships. It is based on the principle of social networking, that is to say the fact of developing one’s relationships by using one’s network, in order to achieve a professional objective. However, do you know its history, do you know why the LinkedIn™ logo bears these colors? Discover the origin of its logo and its usefulness!Ĭreated in 2003 by Reid Hoffman and 4 other IT engineers, LinkedIn™ is today the leading BtoB social network (from professional to professional) in the world since it currently has 750 million users. When you hear “LinkedIn™”, you probably think of this famous blue and white crest. More than a graphic representation, LinkedIn ™ has made it a real sales and marketing force.

#FREE LINKEDIN LOGO PNG UPDATE#

Moreover, in 20 years, the LinkedIn™ logo has always kept its outline and only a few details have come to update it. LinkedIn™ is an anchored visual identity that greatly contributes to its notoriety.

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